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Privacy Policy

Last updated: April 15, 2025

At playsgood, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website playsgood-uk.com ("Website").

Please read this Privacy Policy carefully. By accessing and using our Website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

1.1 Information You Provide to Us

We may collect personal information that you voluntarily provide to us when you:

  • Contact us via email or through our contact forms
  • Subscribe to our newsletter
  • Participate in surveys or provide feedback
  • Leave comments on our website

This information may include your name, email address, and any other information you choose to provide.

1.2 Information We Collect Automatically

When you visit our Website, we automatically collect certain information about your device and your visit, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referral source
  • Length of visit and pages viewed
  • Time and date of your visit
  • Click patterns

We collect this information using cookies and similar technologies. For more information about the cookies we use, see our Cookie Policy section below.

2. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Provide, operate, and maintain our Website
  • Improve, personalize, and expand our Website
  • Understand and analyze how you use our Website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, for customer service, updates, and other information relating to the Website
  • Process your transactions
  • Send you marketing and promotional communications (if you have opted in)
  • Find and prevent fraud
  • Comply with legal obligations

3. Legal Basis for Processing

We process your personal information based on:

  • Consent: We may process your data if you have given us specific consent to use it for a particular purpose.
  • Legitimate Interests: We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms.
  • Performance of a Contract: We may process your personal information where we are in the process of entering into a contract with you or where we need to perform our contractual obligations.
  • Legal Obligations: We may disclose your information where we are legally required to do so to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.

4. Disclosure of Your Information

We may share your information with:

  • Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.
  • Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
  • Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Cookie Policy

Cookies are small text files placed on your device when you visit our Website. We use cookies and similar technologies to recognize you and/or your device and to improve your experience on our Website.

5.1 Types of Cookies We Use

  • Essential Cookies: These cookies are necessary for the Website to function properly.
  • Preference Cookies: These cookies enable our Website to remember information that changes the way the Website behaves or looks, such as your preferred language or region.
  • Analytics Cookies: These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously.
  • Marketing Cookies: These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging to the individual user.

5.2 Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. To find out more about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

7. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, the transmission of personal information to and from our Website is at your own risk.

8. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Right to Access: You have the right to request information about the personal data we hold about you.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you would like to exercise any of these rights, please contact us at privacy@playsgood-uk.com.

9. Third-Party Links

Our Website may contain links to third-party websites and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every website you visit.

10. Children's Privacy

Our Website is not intended for use by children under the age of 18, and we do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: privacy@playsgood-uk.com

Address: playsgood Ltd, 123 High Street, London, UK, EC1A 1BB